In case you haven't noticed, the Centers for Disease Control and Prevention has recently launched a nationwide campaign against tobacco. This tobacco campaign is said to be the largest ever against tobacco use.

"...$54 million national media campaign to get smokers to quit and prevent anyone else, especially children, from starting." - CNN

I have seen two videos so far on television and I think this campaign is wonderful, because it does not stigmatize lung cancer! In fact, the lung cancer impact of smoking has not even been mentioned (at least not yet). The campaign appears to go beyond the lungs, which is typically what society views as the only impact of smoking tobacco.

The campaign is called Tips From Former Smokers, and it gives a real life outlook on what smoking can do to a person's OVERALL health.




This last video I saw today while I was at the gym. I was listening to music from my IPhone and the commerical came on one of the big screen tvs - I was disgusted - and I was shocked when the video was over and it was a part of the tobacco campaign! This IS the way to get people's attention about tobacco.

See the print ad - HERE

"The campaign includes eight television ads (one of them in Spanish), seven radio spots in 30- and 60-second versions, seven print ads and five billboard and bus stop ads." - CNN

This campaign aims to target young people who are most prone to big tobacco companies. The most recent Surgeon General reports on Preventing Tobacco Use Among Youth And Young Adults. One of the university classes that I attended about adolescence reported on this problem, saying that nearly 60% of adolescents try smoking tobacco before they graduate high school. Most shockingly, about 50% of those who try smoking tobacco continue to smoke tobacco on a daily basis.

You recognize this tv commerical from the Surgeon General...



"...tobacco industry spends more than $27 million a day on marketing to kids and others -- about $10 billion a year." - CNN

What do you think about this new anti-tobacco campaign?